Culture eGuide | Nigeria


Nigeria’s Growing Economic Stature

Nigeria’s long history dates back to at least 9000 BCE with its name derived from the famed Niger River that runs through the country. It is the most populous country in Africa, the seventh most populous country in the world (170 million). It is listed among the “Next Eleven” or N-11 economies, and is a member of the Commonwealth of Nations.

The Nigeria’s GDP is 31st in the world based on 2010 estimate. Nigeria is the United States largest trading partner in sub-Saharan Africa, supplying the U.S. with a fifth of all of its oil imports. Its close economic ties with the U.S. make it the 50th-largest export market for U.S. goods and the 14th-largest exporter of goods to the U.S. Aside from its burgeoning petroleum industry (12th largest producer in the world) that accounts for 40 % of GDP and 80 % of Government earnings, it is fast becoming a growing market for telecommunications, financial services and the mining industry.

Although the official language of Nigeria is English, other native languages spoken include Yoruba, Ibo and Hausa. English is spoken mainly by the country’s urban elite and an interpreter should be used when visiting rural areas. Another defining characteristic of Nigerian business culture is the hierarchical nature of its society especially in regards to respecting age and gender.

Our Social and Business Culture Guide Nigeria will help you get up to speed as quickly as possible. Take advantage of this no obligation offer and learn about the soft skills that will increase your chances of success including:

[icon name=icon-screenshot] Proper business etiquette

[icon name=icon-screenshot]The relationships between languages and communication styles

[icon name=icon-screenshot]The role of personal relationships in business

 And provide you with current information regarding:

[icon name=icon-screenshot]Key economic trends

[icon name=icon-screenshot]Hot sectors for foreign investment

[icon name=icon-screenshot]International business success stories in Nigeria

According to a Citigroup study, Nigeria is one of two countries from Africa among 11 Global Growth Generator countries in terms of domestic saving/investment, demographic prospects, health, education, quality of institutions and policies and trade openness. We are certain that you will find our Social and Business Country Guide to be a valuable asset in driving your business growth in Nigeria!

Find out about the numerous business opportunities in Nigeria!


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