Culture eGuide | India


Earning trust and respect are essential to your business success in India

Right behind China as the world’s fastest growing economy, India has become the world’s ninth largest economy in 2011, with a nominal GDP of $ 4.463 trillion US and growth of 8.5 %. This G-20 country is a core member of the BRIC countries (Brazil, Russia, India and China) which represents the world’s leading emerging economies and boasts high growth rates in biotech, infrastructure and automobile sectors.

Even though India is fast becoming a global economic leader, it is important to recognize its distinct cultural differences before entering this market. Cultural sensitivity plays a large role in determining business success in India. Personal relationships need to be built on trust and mutual respect to gain credibility with your new Indian business partners. Indians prefer to do business with those they know. Therefore, third party introductions are an integral part of proper business etiquette. Although meetings might seem informal with the prerequisite small talk, it is a necessary part of the relationship building process. It is quite possible that no business will be discussed at the first meeting!

Up With an above average GDP (8.5 %), the International Monetary Fund predicts that India will continue to experience rapid growth with promising medium-term prospects.

Our Social and Business Culture Guide India will help you get up to speed as quickly as possible.

Take advantage of this no obligation offer and learn about the soft skills that will increase your chances of success in India including:

[icon name=icon-check-sign] Proper business etiquette for building relationships

[icon name=icon-check-sign] Conducting meetings and negotiations

[icon name=icon-check-sign] Adapting to different communication styles

Other interesting information in our Social and Business Culture Guide includes:

[icon name=icon-check-sign] Key economic data

[icon name=icon-check-sign] Hot sectors for foreign investment

[icon name=icon-check-sign]  International business success stories in India

The world is changing and economic growth is shifting to the BRIC (Brazil, Russia, India and China) countries.

Find out about the numerous business opportunities in India!


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