Culture eGuide | Colombia


Relationship-Building Communication Strategies in Colombia

At the northern most tip of South America lies Colombia, the third-most populous country in Latin America (46 million) and home to the second-largest number of Spanish speakers in the world after Mexico. Its neighbors include Panama, Venezuela, Brazil, Ecuador and Peru and it borders the Caribbean Sea and the Pacific Ocean. Its culturally diverse population owes its heritage to its Indian, Spanish and African ancestors. Successfully doing business in Colombia requires an awareness of Colombian business culture including the role of the Church, the family and social hierarchies.

Colombia’s economy grew steadily at the end of the last century, as GDP increased at an annual average rate of 4 % over a twenty year period. In recent years GDP growth reached 8.2 % (2007) making it one of Latin America’s fastest growing countries. Its GDP is valued at $ 467.866 billion US according to the International Monetary Fund, ranking 28th in the world economy and third in South America. Columbia is rich in natural resources and sectors attractive for foreign investment include the petroleum, coal, coffee, floriculture, emerald and gold sectors.

Although Columbia was discovered more than 500 years ago, its relatively youthful population (30 % of the population is under 15 years old) and burgeoning economic activity make it an ideal market for youthful products and services.

Our Social and Business Culture Guide Colombia will help you get up to speed as quickly as possible.

Take advantage of this no obligation offer and learn about the soft skills that will increase your chances of success including:

[icon name=icon-check-sign]Correct business etiquette

[icon name=icon-check-sign]The impact of religious values in business interactions

[icon name=icon-check-sign]Planning your business meetings

You will also find more strategic data and information including:

[icon name=icon-check-sign]Future prospects for the Columbian economy

[icon name=icon-check-sign]Its principal trading partners

[icon name=icon-check-sign]Sectors of interest for foreign investors

[icon name=icon-check-sign]Columbian foreign business success stories


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